GRIPS CUSTOMERS & RESEARCH PARTNERS
Identification solutions including ID card printers, custom badges, name badges, lanyards, and access control credentials for events and organizations.
3.11M
479K
2.5-3.0%
$200-300
15+
Identification Solutions's aggregate online sales across tracked retailers amounted to $47M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 27% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Identification Solutions retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Identification Solutions retailers, with performance tracked over time.
Other
Firearms and Accessories
500+ retailers tracked
Firearm Accessories and Parts
300+ retailers tracked
Firearm Components and Accessories
200+ retailers tracked
Personal Protective Equipment
100+ retailers tracked
Custom Printing Services
100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
