GRIPS CUSTOMERS & RESEARCH PARTNERS
Fitness equipment including dumbbells, barbells, resistance machines, weights, and strength training tools.
27M
7M
1.5-2.0%
$200-300
60+
Fitness and Strength Training Equipment's aggregate online sales across tracked retailers amounted to $419M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Fitness and Strength Training Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness and Strength Training Equipment retailers, with performance tracked over time.
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