GRIPS CUSTOMERS & RESEARCH PARTNERS
Air, water, furnace, and HVAC filters for residential and commercial applications including replacement filters for various appliances.
9.8M
1.45M
3.0-3.5%
$100-200
20+
Filtration's aggregate online sales across tracked retailers amounted to $118M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Filtration retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Filtration retailers, with performance tracked over time.
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