GRIPS CUSTOMERS & RESEARCH PARTNERS
Promotional and customizable products including signage, banners, branded apparel, drinkware, and office merchandise for corporate branding and marketing campaigns.
128M
11M
3.5-4.0%
$300-400
20+
Custom Signage and Promotional's aggregate online sales across tracked retailers amounted to $1.5B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 6% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
94%
Mobile
6%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Signage and Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Signage and Promotional retailers, with performance tracked over time.
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