GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom promotional and branded merchandise such as apparel, drinkware, bags, stationery, and tech gadgets for corporate branding and marketing campaigns.
140M
14M
3.0-3.5%
$200-300
30+
Custom Promotional's aggregate online sales across tracked retailers amounted to $1.55B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 22% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
88%
Mobile
12%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Custom Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Promotional retailers, with performance tracked over time.
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500+ retailers tracked
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300+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
