GRIPS CUSTOMERS & RESEARCH PARTNERS
Protective gear suppliers serving law enforcement and tactical professionals with body armor, uniforms, and tactical equipment for personal safety needs.
21M
3.51M
2.5-3.0%
$200-300
70+
Body Armor and Tactical Gear's aggregate online sales across tracked retailers amounted to $360M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Body Armor and Tactical Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Body Armor and Tactical Gear retailers, with performance tracked over time.
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