GRIPS CUSTOMERS & RESEARCH PARTNERS
Musical instruments and audio equipment including guitars, amplifiers, drums, keyboards, recording gear, and DJ equipment.
219M
46M
1.0-1.5%
$400-500
70+
Guitar Equipment and Accessories's aggregate online sales across tracked retailers amounted to $3.46B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Guitar Equipment and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Guitar Equipment and Accessories retailers, with performance tracked over time.
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100+ retailers tracked
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