GRIPS CUSTOMERS & RESEARCH PARTNERS
Electric and acoustic guitars, drums, keyboards, amplifiers, recording equipment, and professional audio gear crafted for musicians at all skill and experience levels.
65M
23M
1.0-1.5%
$200-300
30+
Guitar and Music Equipment's aggregate online sales across tracked retailers amounted to $1.09B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
63%
Mobile
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Guitar and Music Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Guitar and Music Equipment retailers, with performance tracked over time.
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