GRIPS CUSTOMERS & RESEARCH PARTNERS
Yarns, knitting and crochet supplies including needles, hooks, patterns, and diverse fiber materials for knitting, crocheting, and other fiber-based craft projects.
12M
7.2M
2.0-2.5%
$0-100
30+
Crafting and Yarn Supplies's aggregate online sales across tracked retailers amounted to $240M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
64%
Desktop
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Crafting and Yarn Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Crafting and Yarn Supplies retailers, with performance tracked over time.
Other
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150+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
Toys and Collectibles
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
Remote Control Hobbies
90+ retailers tracked
