GRIPS CUSTOMERS & RESEARCH PARTNERS
Musical instruments including guitars, drums, keyboards, and amplifiers. Studio recording equipment, DJ gear, and comprehensive music accessories for musicians.
257M
58M
1.0-1.5%
$300-400
150+
Musical Instruments and Accessories's aggregate online sales across tracked retailers amounted to $3.98B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Musical Instruments and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Musical Instruments and Accessories retailers, with performance tracked over time.
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