GRIPS CUSTOMERS & RESEARCH PARTNERS
Pop culture collectibles and licensed merchandise including vinyl figures, action figures, plush toys, collectibles, and memorabilia sourced from popular entertainment franchises and fandoms.
33M
26M
2.0-2.5%
$0-100
40+
Collectibles and Pop Culture Merchandise's aggregate online sales across tracked retailers amounted to $452M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
59%
Desktop
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Collectibles and Pop Culture Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Collectibles and Pop Culture Merchandise retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
