GRIPS CUSTOMERS & RESEARCH PARTNERS
Licensed sports team merchandise including jerseys, hats, apparel, collectibles, and memorabilia from professional baseball, football, basketball, and hockey league teams.
166M
76M
1.5-2.0%
$100-200
70+
Sports Merchandise and Apparel's aggregate online sales across tracked retailers amounted to $2.16B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Sports Merchandise and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sports Merchandise and Apparel retailers, with performance tracked over time.
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