Home/Insights/Industries/Apparel & Accessories/Outdoor Activewear and GearOnline Industry Intelligence — Apparel & Accessories — Aug 2026

Outdoor Activewear and Gear

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Outdoor apparel and gear for hiking, camping, climbing, skiing, and water sports including clothing, footwear, and equipment.

75M

Revenue
Aug 26

23M

Sessions
Aug 26

1.5-2.0%

Conv. rate
Aug 26

$100-200

AOV
Aug 26

30+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Outdoor Activewear and Gear Annual Online Revenue and Growth

Outdoor Activewear and Gear's aggregate online sales across tracked retailers amounted to $753M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$753M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Outdoor Activewear and Gear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 24% from Mar to Aug.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Activewear and Gear

BY REVENUE

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Outdoor Activewear and Gear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

73%

Mobile

27%

Outdoor Activewear and Gear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Outdoor Activewear and Gear traffic channels

Identify the top traffic channels driving growth across Outdoor Activewear and Gear retailers, and see how channel performance has shifted over time.

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Outdoor Activewear and Gear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Activewear and Gear retailers, with performance tracked over time.

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Outdoor Activewear and Gear top markets

Explore the key markets for Outdoor Activewear and Gear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Activewear and Gear retailer rankings

See how retailers rank within Outdoor Activewear and Gear and worldwide by revenue, traffic and growth.

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