GRIPS CUSTOMERS & RESEARCH PARTNERS
Military and tactical clothing, footwear, uniforms, gear, and accessories designed for military professionals, law enforcement, and outdoor enthusiasts. Includes surplus items and tactical equipment.
4.68M
1.87M
2.0-2.5%
$100-200
40+
Military Gear and Apparel's aggregate online sales across tracked retailers amounted to $64M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 27% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Military Gear and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Military Gear and Apparel retailers, with performance tracked over time.
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