Home/Insights/Industries/Apparel & Accessories/Fashion and FootwearIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion and Footwear

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Clothing, apparel, footwear, and fashion accessories for men, women, and children across casual, formal, and trendy styles.

5.2B

Revenue
Apr 26

1.62B

Sessions
Apr 26

3.0-3.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

300+

Retailers
Tracked

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Fashion and Footwear Annual Revenue and Growth

Fashion and Footwear's aggregate online sales across tracked retailers amounted to $70B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$70B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Fashion and Footwear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion and Footwear

BY REVENUE

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Fashion and Footwear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

71%

Mobile

29%

Fashion and Footwear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 300+

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Fashion and Footwear traffic channels

Identify the top traffic channels driving growth across Fashion and Footwear retailers, and see how channel performance has shifted over time.

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Fashion and Footwear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion and Footwear retailers, with performance tracked over time.

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Fashion and Footwear top markets

Explore the key markets for Fashion and Footwear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion and Footwear retailer rankings

See how retailers rank within Fashion and Footwear and worldwide by revenue, traffic and growth.

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