GRIPS CUSTOMERS & RESEARCH PARTNERS
Wide range of general merchandise covering apparel, electronics, furniture, home décor, appliances, kitchenware, bedding, and beauty products for household shopping needs.
1.06B
269M
2.5-3.0%
$100-200
10+
Online General Merchandise's aggregate online sales across tracked retailers amounted to $16B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Online General Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Online General Merchandise retailers, with performance tracked over time.
Other
