GRIPS CUSTOMERS & RESEARCH PARTNERS
Customized pet accessories including personalized portraits, engraved collars, leashes, harnesses, ID tags, pet apparel, and decorative gear for dogs and cats.
1.21M
500K
2.5-3.0%
$0-100
30+
Pet Accessories and Custom Gear's aggregate online sales across tracked retailers amounted to $35M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 82% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Pet Accessories and Custom Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Pet Accessories and Custom Gear retailers, with performance tracked over time.
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