GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable pet collars, leashes, identification tags, harnesses, and pet clothing for dogs and cats.
207K
92K
3.5-4.0%
$0-100
20+
Custom Identification Tags and Pet Accessories's aggregate online sales across tracked retailers amounted to $3.17M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Identification Tags and Pet Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Identification Tags and Pet Accessories retailers, with performance tracked over time.
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