GRIPS CUSTOMERS & RESEARCH PARTNERS
Animal wellness products including specialized nutritional supplements, vitamins, minerals, and veterinary solutions formulated specifically for horses and companion animal health.
2.33M
1.16M
1.5-2.0%
$100-200
20+
Animal Wellness's aggregate online sales across tracked retailers amounted to $28M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Animal Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Animal Wellness retailers, with performance tracked over time.
Other
Pet Supplies and Accessories
250+ retailers tracked
Bicycles and Cycling Accessories
250+ retailers tracked
Pet Supplies and Care
200+ retailers tracked
Fishing Equipment and Accessories
150+ retailers tracked
Pet Health and Wellness
100+ retailers tracked
Pet Food and Supplies
100+ retailers tracked
Pet Supplies and Health
70+ retailers tracked
