GRIPS CUSTOMERS & RESEARCH PARTNERS
ZAGG, owned by Evercel, Inc. (OTC: EVRC), generated an average product price of $35.02 across in-store retail channels tracked by Grips Intelligence from January 1 to September 30, 2026. Best Buy accounted for the majority of the brand's year-to-date revenue at 65.6%, with Amazon contributing the remaining 33.9%. Momentum softened over the July-September window, as revenue declined 19.2% across the period and fell 13.2% month-over-month in the most recent month. Average pricing also edged down, slipping 2.9% month-over-month to $34.55 and 1.3% across the quarter. The combination of falling volume and modest price erosion points to a competitive pricing environment for the brand heading into the holiday season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ZAGG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for ZAGG.
BY REVENUE
ZAGG sells 31% online and 69% offline. Online runs through 1 channel; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 3.44M ratings on 2 channels, ZAGG averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.97
Price
$833K
Revenue
$34.99
Price
$615K
Revenue
$34.99
Price
$588K
Revenue
$40.87
Price
$479K
Revenue
$40.42
Price
$440K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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