ZAGG

ZAGG Market Overview

According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to August 31, 2026, ZAGG — held privately by Evercel, Inc. (OTC: EVRC) — generated 64.6% of year-to-date revenue through Best Buy, with Amazon accounting for the remaining 34.9%. The brand's average product price sat at $35.32 across the period, edging up 1.3% overall and reaching $35.57 in the most recent month tracked, a 1.4% month-over-month increase. Revenue grew 5.3% across the June-to-August window, though momentum cooled late in the period with a 6.9% month-over-month decline. That combination of rising prices and softening monthly revenue suggests ZAGG is defending margin rather than chasing volume. The Best Buy assortment skews notably higher in price, with top-selling items listed between $34.99 and $59.99, compared with a cluster around $24.99 on Amazon.