GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows OtterBox operating with a heavily concentrated channel mix. Amazon accounted for 94.9% of year-to-date revenue, leaving Best Buy with just 4.7%, underscoring how little diversification currently supports the brand's retail footprint. Momentum weakened over the July–September timeseries window, with revenue falling 31.9% overall and dropping another 15.7% in the most recent month. Pricing softened in parallel, as the average selling price slid 8.2% to $37.45, slightly below the $38.79 year-to-date average. Together, the Grips Intelligence figures point to a brand facing simultaneous volume and price pressure while remaining dependent on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVENUE
OtterBox sells 95% online and 5% offline. Online runs through 1 channel; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 5.7M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.03
Price
$422K
Revenue
$83.88
Price
$175K
Revenue
$38.21
Price
$143K
Revenue
$78.71
Price
$122K
Revenue
$86.16
Price
$102K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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