GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, OtterBox generated the vast majority of its tracked online revenue through Amazon, which accounted for a dominant 95.8% share compared to just 3.9% at Best Buy. The brand's average product price during this period stood at $38.53, though pricing varied significantly by retailer, with top-selling items on Best Buy reaching over $100 while Amazon's bestsellers clustered in the $34–$80 range. OtterBox experienced a notable revenue decline of 23.9% over the tracked period, including a steep 27.4% month-over-month drop, suggesting seasonal softening after the holiday period. Despite the revenue pullback, average pricing remained relatively stable, edging up 0.7% overall with only a minor 1.3% monthly dip, indicating the brand has maintained its pricing power even amid lower sales volume. This heavy concentration on Amazon presents both an opportunity for scale and a strategic risk, making retailer diversification a key area to watch for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OtterBox.
BY REVENUE
$83.25
Price
$69K
Revenue
$82.32
Price
$67K
Revenue
TO OTTERBOX
