GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through August 31, 2026 across the Amazon and Best Buy channels, OtterBox maintains an average selling price of $40.74. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 95.4% of year-to-date revenue and Best Buy contributing the remaining 4.3%. Momentum softened over the summer window tracked from June through August, as revenue fell 14.5% month-over-month in the most recent period and finished 1.1% lower across the quarter overall. Pricing, by contrast, held remarkably steady, edging up just 0.1% over the same span even after a 4.1% month-over-month dip to $40.81. That combination of flat pricing and softer revenue points to volume, rather than discounting, as the primary driver of the brand's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVIEW COUNT
Across 9.8M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.77
Price
$427K
Revenue
$37.35
Price
$157K
Revenue
$79.69
Price
$143K
Revenue
$88.49
Price
$137K
Revenue
$79.78
Price
$133K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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