GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, OtterBox maintained a strong retail presence with an average product price of $39.24. Amazon dominated as the brand's primary sales channel, commanding an overwhelming 95.8% revenue share compared to Best Buy's 3.8%. Despite its market position, OtterBox experienced a notable revenue decline of 8.4% over the tracked period, signaling potential headwinds for the brand. Interestingly, average prices moved in the opposite direction, rising 1.0% during the same timeframe, suggesting the brand is leaning into premium pricing even as volumes soften. The data highlights a critical dependency on Amazon as a revenue driver, making channel diversification a key area to watch for OtterBox going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OtterBox.
BY REVIEW COUNT
Across 13M ratings on 2 retailers, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.79
Price
$200K
Revenue
$86.94
Price
$171K
Revenue
$81.45
Price
$149K
Revenue
TO OTTERBOX
