GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows OtterBox operating with a heavily concentrated channel mix. Amazon accounted for 94.9% of year-to-date revenue, leaving Best Buy with just 4.7%, underscoring how little diversification currently supports the brand's retail footprint. Momentum weakened over the July–September timeseries window, with revenue falling 31.9% overall and dropping another 15.7% in the most recent month. Pricing softened in parallel, as the average selling price slid 8.2% to $37.45, slightly below the $38.79 year-to-date average. Together, the Grips Intelligence figures point to a brand facing simultaneous volume and price pressure while remaining dependent on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVIEW COUNT
Across 8.2M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.15
Price
$459K
Revenue
$84.00
Price
$177K
Revenue
$37.75
Price
$167K
Revenue
$78.72
Price
$138K
Revenue
$86.16
Price
$102K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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