GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026 across Amazon and Best Buy, OtterBox generated the vast majority of its revenue through Amazon, which accounted for a dominant 95.7% share compared to Best Buy's 3.9%. The brand's average product price during the period stood at $38.86, with pricing trending upward by 2.2% over the quarter. Despite this price growth, OtterBox experienced an overall revenue decline of 14.4% across the tracked period, though a notable 17.8% month-over-month rebound signaled a potential recovery toward the end of Q1. Top-selling products on Amazon skewed toward more affordable options like the Commuter Series Case at $32.92, while Best Buy's lineup leaned into premium Defender Series Pro models priced between $65.92 and $83.18. This pricing divergence across retailers highlights OtterBox's strategy of catering to different consumer segments depending on the retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OtterBox.
BY REVENUE
$83.18
Price
$112K
Revenue
$82.31
Price
$100K
Revenue
TO OTTERBOX
