Z-Flex

Z-Flex Market Overview

Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Z-Flex, a brand held by privately owned Absolute Board Co, tracking through a single retail channel that accounts for 100% of measured revenue. Revenue has expanded sharply across the period, rising 788.9% overall and climbing a further 25.6% in the most recent month tracked. Pricing has firmed alongside that growth, with the average product price reaching $191.68, up 2.4% month over month. Across the full window, the brand's average selling price averaged $188.54 and gained 9.7%, suggesting the revenue gains are not being driven by discounting. Taken together, the Grips Intelligence figures point to a brand scaling volume and price simultaneously within a highly concentrated distribution footprint.