GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026, Z-Flex—part of the family-owned, privately held Novaflex Group—posted overall revenue growth of 27.1% across the tracked retail channel during the period. Z-Flex is part of the Novaflex Group of companies, a family-owned manufacturing group. The brand's sales are almost entirely concentrated at Home Depot, which accounted for 99.3% of revenue share year-to-date. Most striking, revenue surged 607.6% month-over-month at its peak, while the average product price landed at $187.86 despite a 7.6% overall decline in average price. Together, these Grips Intelligence datapoints point to a fast-scaling brand with highly concentrated distribution and a shifting pricing dynamic.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Z-Flex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Z-Flex.
BY REVIEW COUNT
Across 553 ratings on 1 channel, Z-Flex averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 553 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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