GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Amazon, and Home Depot, Yard Butler demonstrated strong momentum with revenue growing 86.1% over the tracked period. Ace Hardware emerged as the dominant sales channel, commanding a 59.6% revenue share, followed by Amazon at 33.8% and Home Depot at 6.5%. The brand's average product price stood at $38.60, with pricing seeing a 7.0% overall increase during the period. Month-over-month revenue continued its upward trajectory with a 9.7% gain in the most recent month. This combination of rising prices and accelerating sales volume signals growing consumer demand and strong retail positioning for Yard Butler heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 39% online and 61% offline. Online runs through 2 channels; offline through 1. Online share has moved from 63% in Jan to 37% in May.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 89K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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