GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence spanning January 1 to June 30, 2026 across acehardware.com, Amazon, and homedepot.com, Yard Butler maintained a solid market presence with revenue growing 2.4% over the tracked period. Ace Hardware dominated the brand's channel mix, accounting for 63.2% of revenue share, followed by Amazon at 30.5% and Home Depot at 6.1%. The brand's average product price settled at $37.29, though pricing softened notably, declining 8.6% over the period and dropping to $35.85 in the most recent month. Within Home Depot, higher-ticket items led the assortment, with the Hose Truck Compact and Swivel Reel Wall Mount carrying average prices of $155.15 and $150.33 respectively. This blend of retailer concentration, steady top-line growth, and downward pricing pressure highlights the competitive dynamics shaping Yard Butler's in-store performance in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 37% online and 63% offline. Online runs through 2 channels; offline through 1. Online share has moved from 46% in Feb to 39% in Jun.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 93K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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