GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across acehardware.com, Amazon, and homedepot.com, Yard Butler maintains an average product price of $35.83. Ace Hardware dominates the brand's revenue mix at 65.2% share, well ahead of Amazon at 28.7% and Home Depot at a comparatively minor 5.7%. Momentum has weakened over the July–September tracking window, with revenue falling 25.6% month over month and 40.9% overall across the quarter. Pricing has held relatively firm against that volume decline, slipping just 0.4% month over month to $34.77 and 2.0% over the full period. At Home Depot, higher-ticket items anchor the assortment, including the Swivel Reel Wall Mount at $152.22 and the Deep Root Irrigator at $52.64, both priced far above the brand average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 37% online and 63% offline. Online runs through 3 channels; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 91K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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