GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Ace Hardware, Amazon and Home Depot, Yard Butler commands an average product price of $36.71. Ace Hardware is by far the brand's dominant outlet, accounting for 63.3% of year-to-date revenue, while Amazon contributes 30.4% and Home Depot trails at 5.9%. Momentum has weakened notably over the summer, with revenue falling 18.1% month-over-month and 33.3% overall across the June–August window. Pricing, by contrast, has held remarkably steady, with the average selling price easing just 0.9% to $35.53, suggesting the decline is volume-driven rather than the result of discounting. The concentration of sales in a single hardware retailer remains the key structural risk and opportunity for the brand heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 37% online and 63% offline. Online runs through 2 channels; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 95K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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