GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Amazon, and Home Depot, Yard Butler demonstrated strong momentum with revenue growing 86.1% over the tracked period. Ace Hardware emerged as the dominant sales channel, commanding a 59.6% revenue share, followed by Amazon at 33.8% and Home Depot at 6.5%. The brand's average product price stood at $38.60, with pricing seeing a 7.0% overall increase during the period. Month-over-month revenue continued its upward trajectory with a 9.7% gain in the most recent month. This combination of rising prices and accelerating sales volume signals growing consumer demand and strong retail positioning for Yard Butler heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 86% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Yard Butler.
BY REVENUE
Yard Butler sells 40% online and 60% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 63% in Jan to 41% in May.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 89K ratings on 3 retailers, Yard Butler averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 89K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
