GRIPS CUSTOMERS & RESEARCH PARTNERS
Windmill's offline retail performance showed strong momentum in the first half of 2026, according to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com between January 1 and June 30, 2026. Overall revenue grew 65.5% across the tracked period, while the average selling price climbed 66.0% to reach $112.90, signaling both volume and premium-tier expansion. Amazon dominated the channel mix with a 60.9% revenue share, followed by homedepot.com at 30.1% and lowes.com at 9.0%. Across the full data window, the brand's average product price stood at $71.16, underscoring a shift toward higher-priced offerings in the most recent quarter. These figures reflect a brand gaining meaningful traction across major in-store and online retail channels heading into peak season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 66% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Windmill on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Windmill.
BY REVIEW COUNT
Across 330K ratings on 3 channels, Windmill averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$329.43
Price
$413K
Revenue
$517.43
Price
$306K
Revenue
$426.39
Price
$294K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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