GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Windmill concentrating the bulk of its sales in a single destination. Amazon alone accounts for 69.2% of year-to-date revenue, with homedepot.com contributing 23.0% and lowes.com trailing at 7.7%. Momentum has weakened over the most recent quarter, with revenue down 29.6% month-over-month and 42.7% across the tracked period. Pricing has softened in parallel, as the average price slipped 14.4% month-over-month to $106.53 and fell 16.1% overall, against a year-to-date average of $112.47. The combination of declining revenue and lower realized pricing suggests promotional pressure rather than a pure demand shift, leaving diversification beyond Amazon as the brand's clearest lever for stabilization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Windmill on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Windmill.
BY REVIEW COUNT
Across 344K ratings on 3 channels, Windmill averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 344K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
