GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026, NutriBullet — a brand under De'Longhi Group (Euronext Milan: DLG) — maintains an average product price of $79.41. Amazon is overwhelmingly dominant in the brand's channel mix, accounting for 97.7% of year-to-date revenue, while homedepot.com contributes just 2.1%. Revenue has grown 7.7% over the tracked period, though the most recent month registered a 2.7% month-over-month decline. Pricing has softened in parallel, with the average price slipping 1.3% month-over-month to $80.71 and falling 3.7% overall. The assortment spans a wide price ladder, from the $63.54 Baby Complete Food-Making System to the $130.13 Ultra Personal Blender, giving the brand coverage across both entry-level and premium price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NutriBullet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NutriBullet.
BY REVIEW COUNT
Across 2.06M ratings on 2 channels, NutriBullet averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.70
Price
$4.37M
Revenue
$115.36
Price
$2.67M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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