GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence data for NutriBullet, tracking offline/in-store sales from January 1 to June 30, 2026 across Amazon and Home Depot, revenue grew 8.6% over the period, with a notable 16.6% month-over-month gain and a Q2 average product price of $75.24; NutriBullet, whose parent De'Longhi Group (BIT: DLG) acquired its owner Capital Brands, remains the driver behind these figures. Amazon dominated distribution at 97.6% of tracked revenue, while homedepot.com accounted for just 2.1%, underscoring a heavily concentrated retail footprint. Average pricing also climbed 13.6% across the period, reaching $81.50 in the most recent month, an 11.3% month-over-month increase. This combination of rising prices and revenue growth signals healthy demand momentum for the brand. The pronounced channel concentration, per Grips Intelligence, highlights both a strength in marketplace scale and a potential dependency risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NutriBullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NutriBullet.
BY REVIEW COUNT
Across 2.35M ratings on 2 channels, NutriBullet averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.36
Price
$4.83M
Revenue
$112.70
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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