GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Home Depot, GermGuardian demonstrates a heavily concentrated retail footprint, with Amazon commanding 98.5% of the brand's total revenue share. The brand's average product price sits at $47.89, reflecting a mix of accessory and full-unit sales across its portfolio. Notably, GermGuardian has experienced a significant revenue decline of 20.9% over the recent trend period, paired with a 13.5% drop in average selling price, suggesting increased pricing pressure or a shift toward lower-priced items. Home Depot accounts for just 1.4% of revenue share, indicating minimal retail diversification for the brand. These trends point to a critical period for GermGuardian as it navigates declining momentum and heavy reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GermGuardian on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for GermGuardian.
BY REVIEW COUNT
Across 2.47M ratings on 2 retailers, GermGuardian averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.47M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.99
Price
$2.56M
Revenue
$20.70
Price
$1.79M
Revenue
$32.97
Price
$710K
Revenue
