GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, GermGuardian's revenue declined 8.7% over the measured period, including a 5.7% month-over-month drop in the most recent period. Amazon dominates the brand's channel mix at 97.9% of year-to-date revenue, leaving homedepot.com with just 2.0% and underscoring a heavy single-retailer concentration. The average product price sits at $40.26 year-to-date, but the latest monthly reading of $37.82 marks a 4.6% sequential decrease and a 5.0% decline overall. That simultaneous softening in both pricing and revenue suggests discounting has not been enough to offset weakening unit demand. With top-selling items spanning a wide price band — from a $19.88 replacement filter to an $85.24 unit — the brand's performance hinges on sustaining attachment sales within its Amazon base.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for GermGuardian on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GermGuardian.
BY REVIEW COUNT
Across 2.37M ratings on 2 channels, GermGuardian averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.88
Price
$1.47M
Revenue
$85.24
Price
$1.15M
Revenue
$35.32
Price
$645K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
