GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon and homedepot.com, GermGuardian posted overall revenue growth of 1.5% over the period. The brand's sales remain overwhelmingly concentrated on Amazon, which accounts for 98.1% of year-to-date revenue, while homedepot.com contributes just 1.8%. Pricing has softened modestly, with the average product price of $42.31 declining 1.6% across the period and slipping to $40.19 in the most recent month, a 4.6% month-over-month drop. That pricing pressure coincided with a 6.1% monthly revenue decline, suggesting recent discounting has yet to translate into top-line momentum. The brand, part of privately held Lasko Products' portfolio, shows an Amazon assortment spanning a wide price range, from roughly $20 replacement filters to $95 units.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GermGuardian on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GermGuardian.
BY REVIEW COUNT
Across 2.45M ratings on 2 channels, GermGuardian averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.07
Price
$1.73M
Revenue
$95.08
Price
$1.45M
Revenue
$36.46
Price
$715K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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