Stretta

Stretta Market Overview

Stretta, a brand operated directly by family-owned VT Industries, Inc., generated its offline sales across two tracked retail channels between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Lowe's dominated the brand's footprint with 93.1% of year-to-date revenue, leaving Home Depot with just 6.9%. The average product price sat at $88.02, though momentum softened over the May-to-July window, with revenue declining 6.9% month-over-month and 7.5% across the period. Pricing held comparatively steady, easing 0.5% month-over-month to $89.87 and slipping only 0.7% overall. The concentration risk is notable: with more than nine in ten dollars tied to a single retailer, shifts in Lowe's shelf strategy would translate almost directly to brand-level performance.