Stretta

Stretta Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026, Stretta — a brand operated directly by family-owned VT Industries — generated an average product price of $85.79. Channel concentration is the defining feature of its footprint, with Lowe's accounting for 93.1% of year-to-date revenue versus just 6.9% at Home Depot. Momentum has softened over the most recent quarter, with revenue down 11.6% overall and off 11.1% in the latest month alone. Pricing has moved in the same direction, falling 17.8% across the period to a recent average of $73.89, an 11.3% month-over-month decline. The combination of heavy single-retailer dependence and simultaneous price and revenue compression suggests promotional pressure is a key dynamic to watch heading into the next quarter.