Wet and Forget

Wet and Forget Market Overview

According to Grips Intelligence, Wet and Forget generated 100% of its in-store revenue through homedepot.com during the tracked period of January 1 to June 30, 2026, indicating complete channel concentration at a single retailer. Over this window, overall revenue grew 18.2%, underscoring solid momentum in the brand's offline retail presence. In the most recent quarter (April 1 to June 30, 2026), monthly revenue rose 15.6% versus the prior month, while the average product price held at roughly $58.09. Notably, the average price increased 9.4% over the period despite an 11.5% month-over-month dip in the latest quarter, pointing to some near-term pricing volatility. As a privately held company backed by private equity, Wet and Forget's concentrated retail strategy and steady top-line growth make it a noteworthy player in the offline household cleaning space.