Home/Insights/Brands/WatermanProduct Intelligence - 2026 YTD USA

Waterman

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30K+

Products Sold, Jan to May 2026

500+

# Offline Stores

$23.45

Avg. Price

4.6

Avg. Rating

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Waterman Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, Waterman holds an average product price of $23.45, reflecting a notable 18.9% increase in average price over the tracked period. Amazon dominates as the brand's primary retail channel, commanding 80.3% of total revenue share, while Office Depot accounts for the remaining 19.3%. Despite the rising price point, Waterman experienced an 11.4% decline in overall revenue during the March to May 2026 period, suggesting that higher pricing may be impacting sales volume. The brand's premium positioning is evident in its top-performing Amazon listings, with several products priced above $100, anchoring Waterman firmly in the luxury segment of its category.

Revenue Share by Retailer
Data covers Amazon, Office Depot

Waterman's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.

Monthly revenue

Indexed values, 0-100

Waterman's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 19% from Mar to May.

Average price

Absolute values in $

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Waterman's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Waterman on Amazon.

Amazon

Categories by revenue share

Distribution in %

Waterman's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Waterman.

Retailers by revenue share

Distribution in %

Waterman's online vs offline revenue split

BY REVENUE

Waterman sells 81% online and 19% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 90% in Jan to 78% in May.

Revenue by channel

Share of total revenue across all retailers

Online

81%

19%

Offline

Online share trend

Jan – May

Online channels

81%

Amazon.com

Offline channels

19%

Office Depot stores

Waterman's customer ratings

BY REVIEW COUNT

Across 333K ratings on 2 retailers, Waterman averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 333K ratings

Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.

Top products for Waterman

BY REVENUE

Amazon
Amazon
#1Waterman Expert Rollerball Pen, Gloss Black with 23k Gold Trim, Fine Point with Black Ink Cartridge, Gift Box

$101.30

Price

$80K

Revenue

#2Waterman Expert Fountain Pen, Gloss Black with 23k Gold Trim, Fine Nib with Blue Ink Cartridge, Gift Box

$101.12

Price

$64K

Revenue

#3Waterman 50ml Ink Bottle for Fountain Pens, Intense Black Ink (S0110710)

$13.18

Price

$56K

Revenue

#4Waterman Expert Black Ballpoint Pen CT, Medium Point, Blue Ink

$60.01

Price

$48K

Revenue

#5Waterman Expert Fountain Pen, Gloss Black with 23k Gold Trim, Medium Nib with Blue Ink Cartridge, Gift Box

$116.12

Price

$45K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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