GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to June 30, 2026, Waterman—owned by Newell Brands (NASDAQ: NWL)—generated the vast majority of its revenue on Amazon, which accounted for 76.4% of sales, with Office Depot contributing the remaining 23.1%. Over the tracked period, revenue declined 21.6%, including an 18.3% drop in the most recent month. At the same time, the brand's average product price rose 18.8% overall to reach $28.39, a 5.6% month-over-month increase. This combination of falling revenue alongside rising average prices offers a notable signal for market watchers monitoring Waterman's positioning across these retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Waterman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterman.
BY REVENUE
Waterman sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 330K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$78K
Revenue
$105.66
Price
$57K
Revenue
$108.83
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
