GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon and Office Depot shows Waterman, a brand held by Newell Brands (NASDAQ: NWL), generating an average product price of $25.69 across tracked retail channels. Amazon accounts for the clear majority of year-to-date revenue at 76.2%, with Office Depot contributing the remaining 23.4%. Revenue has softened over the period, declining 7.4% overall and slipping a further 3.5% month over month in the most recent reading. Pricing has followed a similar trajectory, with the average selling price down 12.1% across the period to $24.96, a 3.7% monthly decrease. The assortment spans a wide price spectrum, from Amazon listings above $110 for premium Expert-line pens to sub-$16 ink bottles, while Office Depot's top sellers cluster in the $33 to $65 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Waterman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterman.
BY REVENUE
Waterman sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 317K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 317K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$114.79
Price
$82K
Revenue
$112.91
Price
$58K
Revenue
$104.59
Price
$48K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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