GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon and Office Depot, Waterman — a brand held by Newell Brands (NASDAQ: NWL) — carried an average product price of $25.70 over the period. Channel concentration is pronounced, with Amazon accounting for 78.3% of year-to-date revenue versus 21.3% for Office Depot. Momentum turned positive in the most recent quarter, as revenue grew 16.3% overall and climbed 19.7% month over month in the latest period tracked. Pricing moved in the same direction, with the average selling price rising 8.1% to $26.44, an 11.0% monthly gain. The combination of rising revenue and rising average price suggests demand held up even as the brand traded at higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Waterman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterman.
BY REVENUE
Waterman sells 81% online and 19% offline. Online runs through 1 channel; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 295K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 295K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$93.46
Price
$67K
Revenue
$101.71
Price
$58K
Revenue
$107.63
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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