GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to June 30, 2026, Waterman—owned by Newell Brands (NASDAQ: NWL)—generated the vast majority of its revenue on Amazon, which accounted for 76.4% of sales, with Office Depot contributing the remaining 23.1%. Over the tracked period, revenue declined 21.6%, including an 18.3% drop in the most recent month. At the same time, the brand's average product price rose 18.8% overall to reach $28.39, a 5.6% month-over-month increase. This combination of falling revenue alongside rising average prices offers a notable signal for market watchers monitoring Waterman's positioning across these retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Waterman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterman.
BY REVENUE
Waterman sells 74% online and 26% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Feb to 82% in Jun.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 265K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 265K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.98
Price
$65K
Revenue
$109.13
Price
$45K
Revenue
$104.72
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
