IronRidge

IronRidge Market Overview

IronRidge, a brand under Netherlands-based Enstall, shows a highly concentrated retail footprint in Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026. Lowe's accounts for 90.2% of year-to-date revenue, leaving Home Depot with just 9.7%, an unusually lopsided split that ties the brand's performance closely to a single retail partner. The average product price sits at $62.11, though pricing has softened, declining 8.4% over the tracked period and 4.1% month-over-month to $63.93. Revenue momentum has been the bigger concern, falling 19.7% versus the prior month and 43.4% across the May-through-July timeseries window. Together, these figures point to a brand facing simultaneous pressure on both volume and realized price in the offline channel.