GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, IronRidge generated the bulk of its offline revenue through Lowe's, which held a commanding 90.2% share versus Home Depot's 9.7% between January 1 and June 30, 2026, across the two tracked channels of lowes.com and homedepot.com. Over this period the brand's average product price stood at $55.28, while the more recent quarterly window (April 1 to June 30, 2026) showed a higher average price of $66.68 that ticked down 4.4% month-over-month. Revenue momentum weakened notably, with sales falling 29.5% versus the prior month and dropping 38.1% overall across the tracked period. Average pricing also softened, declining 4.8% overall as the brand navigated a challenging quarter. These trends point to pressure on both volume and pricing within IronRidge's offline retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for IronRidge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for IronRidge.
BY REVENUE
IronRidge sells 16% online and 84% offline. Online runs through 2 channels; offline through 1. Online share has moved from 6% in Feb to 6% in Jun.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 34K ratings on 2 channels, IronRidge averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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