IronRidge

IronRidge Market Overview

IronRidge, a brand within the Netherlands-based Enstall group, shows a heavily concentrated retail footprint according to in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 across Lowe's and Home Depot. Lowe's accounts for 91.3% of year-to-date revenue, leaving Home Depot with just 8.5%, a split that leaves performance closely tied to a single retail partner. The average product price sits at $65.85 year-to-date, though recent months have trended lower. Between July and September 2026, average price slipped to $57.41, a 10.2% decline over the quarter and an 11.4% drop in the latest month alone. Revenue followed a similar path, falling 9.7% month-over-month and 15.7% across the third quarter, suggesting softening demand or increased promotional pressure at shelf.