GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Best Buy, and Home Depot, Viper's average product price stood at $40.80. Amazon dominated Viper's in-store revenue with an 83.4% share, far outpacing Best Buy at 9.8% and homedepot.com at 5.7%. During the April 1 to June 30, 2026 timeseries window, Viper's revenue declined 12.9% overall, even as one month posted 16.2% month-over-month growth. Meanwhile, the brand's average price climbed 6.8% over the same period, with a 10.9% month-over-month jump at its peak. These figures, sourced from Grips Intelligence, point to rising price points against a backdrop of softening overall revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viper.
BY REVENUE
Viper sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 784K ratings on 3 channels, Viper averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 784K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.68
Price
$268K
Revenue
$58.40
Price
$137K
Revenue
$40.71
Price
$83K
Revenue
$156.08
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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