Viper

Viper Market Overview

According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, and Best Buy from January 1 to July 31, 2026, Viper — a brand operated by VOXX, a wholly owned subsidiary of Gentex Corporation (NASDAQ: GNTX) — posted overall revenue growth of 4.7% across the measured period. Amazon dominates the brand's footprint with 84.1% of year-to-date revenue share, leaving homedepot.com and Best Buy tied at just 7.4% each. The average product price sits at $39.18, though pricing has climbed 9.7% over the tracked window to $40.50 in the most recent month. That upward price movement has not fully insulated demand, with revenue slipping 9.9% month-over-month in the latest reading. The combination of heavy single-channel concentration and rising average prices suggests Viper's near-term growth hinges on whether its two secondary retail partners can scale beyond their current single-digit shares.