Viper

Viper Market Overview

According to in-store data from Grips Intelligence, Viper maintained an average product price of $45.00 across tracked retailers during the January to April 2026 period. Amazon dominated Viper's retail landscape, commanding an overwhelming 84.1% revenue share, followed by Best Buy at 11.8% and Home Depot at 3.5%. Despite Amazon's dominance, the brand experienced a notable 14.2% revenue decline over the tracked period, signaling potential headwinds in consumer demand. Additionally, Viper's average price decreased by 12.8% during the same timeframe, suggesting increased discounting or a shift toward lower-priced product mix across its retail partners.