GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Viper experienced a significant revenue decline of 68.6% over the observed period, signaling notable market headwinds. Amazon dominates as Viper's primary sales channel, commanding an 84.9% revenue share compared to Best Buy's 15.0%. The brand's average product price sits at $50.33, though pricing trended downward with a 42.9% overall decrease during the tracking window. Month-over-month revenue also fell sharply by 47.8%, suggesting accelerating softness in consumer demand. These trends, sourced from Grips Intelligence, indicate Viper may need to reassess its pricing and channel strategy to stabilize performance heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 43% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Viper.
BY REVENUE
$44.99
Price
$261K
Revenue
$56.99
Price
$84K
Revenue
$113.73
Price
$82K
Revenue
