Viper

Viper Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com and Best Buy from January 1 to August 31, 2026 shows Viper — a brand operated by VOXX, a wholly owned subsidiary of Gentex Corporation (NASDAQ: GNTX) — commanding an average product price of $39.19. Distribution is heavily concentrated, with Amazon accounting for 83.3% of year-to-date revenue, well ahead of homedepot.com at 8.9% and Best Buy at 6.6%. Momentum softened through the summer months, as revenue fell 21.1% across the June-to-August window, including a 12.6% month-over-month decline in the latest period. Average selling price also drifted lower, down 3.9% over the same stretch to $38.96, suggesting a mix shift toward lower-priced assortment rather than a pure demand recovery play. The combination of single-channel dependence and simultaneous price and revenue erosion makes channel diversification the key watchpoint for Viper heading into the back half of the year.