GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Viper maintained an average product price of $45.00 across tracked retailers during the January to April 2026 period. Amazon dominated Viper's retail landscape, commanding an overwhelming 84.1% revenue share, followed by Best Buy at 11.8% and Home Depot at 3.5%. Despite Amazon's dominance, the brand experienced a notable 14.2% revenue decline over the tracked period, signaling potential headwinds in consumer demand. Additionally, Viper's average price decreased by 12.8% during the same timeframe, suggesting increased discounting or a shift toward lower-priced product mix across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Viper.
BY REVENUE
Viper sells 88% online and 12% offline. Online runs through 2 retailers; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 644K ratings on 3 retailers, Viper averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 644K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$44.99
Price
$369K
Revenue
$56.99
Price
$139K
Revenue
$113.73
Price
$82K
Revenue
