GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Best Buy, Amazon, and acehardware.com, Viking — a brand operated under The Middleby Corporation (NASDAQ: MIDD) — shows a heavily concentrated retail footprint. Best Buy alone accounts for 92.3% of year-to-date revenue, with Amazon contributing 5.0% and acehardware.com just 1.0%. Revenue has expanded 196.5% over the tracked period, including a 44.0% month-over-month gain in the most recent month. Average selling price tells an even sharper story, rising 225.3% overall to $506.82 in the latest month, well above the $285.48 period average. Together, these figures point to a mix shift toward higher-ticket items sold through a single dominant retail partner, leaving Viking's performance closely tied to that channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 197% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 225% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Viking on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viking.
BY REVENUE
Viking sells 7% online and 93% offline. Online runs through 4 channels; offline through 2. Online share has moved from 5% in Apr to 4% in Aug.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 1.18M ratings on 3 channels, Viking averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16,279.00
Price
$20M
Revenue
$6,279.00
Price
$7.6M
Revenue
$6,999.00
Price
$7.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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