GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thor Kitchen generated an average product price of $2,501.06 across Best Buy, Home Depot, and Lowe's from January to May 2026. Best Buy dominated as the brand's leading retail partner, capturing 68.1% of total revenue share, followed by Home Depot at 28.4% and Lowe's at 3.6%. Notably, Thor Kitchen experienced strong momentum with revenue growing 44.8% over the tracked period, signaling increasing consumer demand. Meanwhile, the brand's average price decreased 16.6% during the same timeframe, suggesting a strategic shift toward more accessible price points or heavier promotional activity. The Gordon Ramsay Series by Thor Kitchen stood out among top-selling products at Best Buy, with its flagship gas range priced at $4,782.85.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thor Kitchen on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thor Kitchen.
BY REVENUE
Thor Kitchen sells 32% online and 68% offline. Online runs through 2 channels; offline through 1. Online share has moved from 18% in Jan to 70% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Thor Kitchen averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,841.55
Price
$703K
Revenue
$4,706.32
Price
$551K
Revenue
$4,667.02
Price
$406K
Revenue
$2,250.18
Price
$335K
Revenue
$5,160.62
Price
$289K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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