GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thor Kitchen generated an average product price of $2,501.06 across Best Buy, Home Depot, and Lowe's from January to May 2026. Best Buy dominated as the brand's leading retail partner, capturing 68.1% of total revenue share, followed by Home Depot at 28.4% and Lowe's at 3.6%. Notably, Thor Kitchen experienced strong momentum with revenue growing 44.8% over the tracked period, signaling increasing consumer demand. Meanwhile, the brand's average price decreased 16.6% during the same timeframe, suggesting a strategic shift toward more accessible price points or heavier promotional activity. The Gordon Ramsay Series by Thor Kitchen stood out among top-selling products at Best Buy, with its flagship gas range priced at $4,782.85.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thor Kitchen on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thor Kitchen.
BY REVENUE
Thor Kitchen sells 32% online and 68% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 18% in Jan to 70% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 34K ratings on 3 retailers, Thor Kitchen averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 34K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,841.55
Price
$703K
Revenue
$4,706.32
Price
$551K
Revenue
$4,667.02
Price
$406K
Revenue
$2,250.18
Price
$335K
Revenue