GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, GE Profile demonstrates a highly concentrated retail strategy, with Best Buy commanding a dominant 97.3% of the brand's revenue share compared to Amazon's modest 2.6%. The brand positions itself firmly in the premium appliance segment, carrying an average product price of $1,365.65 across tracked retailers. Notably, GE Profile experienced a significant revenue decline of 33.1% over the observed trend period, despite a brief 15.3% month-over-month uptick suggesting possible seasonal or promotional recovery. The brand's average price also saw a 9.7% overall decrease during the same window, indicating potential discounting strategies or a shift in product mix toward lower-priced items. These dynamics suggest GE Profile is navigating a challenging retail environment while leaning heavily on its Best Buy partnership to drive sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GE Profile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GE Profile.
BY REVIEW COUNT
Across 223K ratings on 2 retailers, GE Profile averages 4.1★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.1
/ 5
From 223K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$2,989.97
Price
$32M
Revenue
$2,323.60
Price
$14M
Revenue
$3,599.23
Price
$12M
Revenue
$3,057.31
Price
$11M
Revenue
