Vermont American

Vermont American Market Overview

According to in-store data from Grips Intelligence, Vermont American generated the majority of its revenue through Menards, which accounted for 75.7% of the brand's total revenue share between January and May 2026, followed by Ace Hardware at 22.8% and Lowe's at just 1.5%. The brand's average product price during this period stood at $15.36, though pricing showed a modest downward trend with a 2.7% overall decrease. Vermont American experienced a notable 14.2% revenue decline over the tracked period from March to May 2026, despite a brief 8.8% month-over-month uptick. The brand's heavy concentration at Menards suggests a strong regional or partnership-driven distribution strategy across the three retailers analyzed. This data highlights Vermont American's reliance on a single dominant retail channel, which presents both a competitive advantage and a potential vulnerability in the broader market landscape.