GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Home Depot, Amazon, and Menards, Varathane maintains a strong retail presence with Ace Hardware commanding the largest revenue share at 48.4%. Home Depot and Amazon follow closely, contributing 22.8% and 22.6% of revenue respectively, indicating a near-even split between the two major retailers. The brand's average product price stands at $18.34, though pricing has trended upward with an 8.5% increase over the tracked period. Overall revenue grew modestly at 1.1% during the same timeframe, suggesting steady but measured demand. Menards rounds out the retailer mix with a 5.7% share, highlighting Varathane's diversified distribution strategy across four key home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 45% online and 55% offline. Online runs through 3 channels; offline through 2.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 4.12M ratings on 4 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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