GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Ace Hardware, Home Depot, Amazon, and Menards, Varathane demonstrated strong momentum with revenue growing 25.5% over the tracked period. Ace Hardware emerged as the dominant retail channel, commanding nearly 50% of Varathane's total revenue share, followed by Home Depot at 22.5% and Amazon close behind at 21.7%. The brand's average product price stood at $18.14, with pricing trending upward by 3.9% over the period. Menards accounted for a smaller but notable 5.9% share of revenue, rounding out Varathane's multi-retailer distribution footprint. Overall, the combination of rising prices and accelerating revenue signals healthy demand and growing retail traction for Varathane heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Varathane.
BY REVENUE
$26.99
Price
$27K
Revenue
