GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Amazon, Home Depot, Lowe's and Menards, Varathane — a brand under Rust-Oleum's parent RPM International (NYSE: RPM) — shows a distinctly concentrated retail footprint. Ace Hardware alone accounts for 47.4% of year-to-date revenue, nearly as much as Amazon (21.7%) and Home Depot (21.1%) combined. Lowe's and Menards remain marginal contributors at 5.0% and 4.8% respectively, leaving meaningful room for expansion at those banners. Pricing has trended upward, with the average price rising 5.0% over the June–August window to $20.84, against a year-to-date average of $19.86. Revenue grew 4.9% across the same three-month period, though the most recent month slipped 0.8% versus the prior month, suggesting momentum is cooling slightly as prices climb.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 48% online and 52% offline. Online runs through 3 channels; offline through 2.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 3.95M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.95M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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