GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Home Depot, Amazon, and Menards, Varathane maintains a strong retail presence with Ace Hardware commanding the largest revenue share at 48.4%. Home Depot and Amazon follow closely, contributing 22.8% and 22.6% of revenue respectively, indicating a near-even split between the two major retailers. The brand's average product price stands at $18.34, though pricing has trended upward with an 8.5% increase over the tracked period. Overall revenue grew modestly at 1.1% during the same timeframe, suggesting steady but measured demand. Menards rounds out the retailer mix with a 5.7% share, highlighting Varathane's diversified distribution strategy across four key home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Varathane.
BY REVENUE
Varathane sells 46% online and 54% offline. Online runs through 3 retailers; offline through 2.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 4.08M ratings on 4 retailers, Varathane averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 4.08M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$26.99
Price
$27K
Revenue
