GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Amazon, Home Depot, Lowe's and Menards from January 1 to September 30, 2026, Varathane — a brand under RPM International (NYSE: RPM) — commands an average product price of $20.15. Channel concentration is notable, with acehardware.com accounting for 46.2% of year-to-date revenue, more than Amazon's 23.9% and homedepot.com's 20.3% combined on a per-channel basis. Lowe's and Menards remain secondary outlets at 5.5% and 4.0% share respectively, leaving the brand's performance heavily tied to a single retail partner. Momentum softened over the July–September window, as revenue declined 3.0% across the quarter and fell 2.2% in the most recent month. Average pricing drifted down 3.1% over the same period to $20.44, suggesting discounting has not yet offset the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 51% online and 49% offline. Online runs through 3 channels; offline through 2.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 3.49M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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