GRIPS CUSTOMERS & RESEARCH PARTNERS
Varathane, tracked across offline/in-store retail channels by Grips Intelligence from January 1 to June 30, 2026, is owned by RPM International Inc. which is publicly traded on the New York Stock Exchange under the symbol RPM (NYSE: RPM). According to Grips Intelligence, the brand's revenue grew 6.3% over the tracked period, with the most recent month up 4.8% versus the prior month. Ace Hardware dominated the brand's revenue mix at a 49.0% share, more than double Home Depot's 22.5% and Amazon's 20.4%, while Menards (5.5%) and Lowe's (2.6%) trailed well behind. The average product price climbed to $19.87 in the latest month—a 4.2% monthly increase and a 4.9% rise across the period—settling at an overall average of $18.80.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 46% online and 54% offline. Online runs through 3 channels; offline through 2. Online share has moved from 43% in Feb to 53% in Jun.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 4.4M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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