Vanityfus

Vanityfus Market Overview

Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026 shows Vanityfus generating the bulk of its revenue through lowes.com, which accounts for 74.6% of year-to-date sales versus 25.4% at homedepot.com. The brand, operated by Harriet Inc., commands an average product price of $494.23, though pricing has been under pressure, falling 10.5% over the tracked timeseries period to $449.41. Revenue has followed a similar softening path, declining 2.9% across the May-to-July window and slipping a further 1.1% month over month. Despite the modest average price point, the brand's top-selling items skew premium, ranging from roughly $1,200 to more than $4,200. That gap between headline pricing and best-seller values suggests a broad assortment where a high-ticket tail coexists with a substantially lower-priced core.