Vanityfus

Vanityfus Market Overview

According to in-store data from Grips Intelligence, Vanityfus generated revenue across homedepot.com and lowes.com from January to April 2026, with Home Depot commanding a dominant 63.5% revenue share compared to Lowe's at 36.5%. The brand experienced impressive momentum during this period, with overall revenue surging 281.0% since the start of the tracked timeframe. Vanityfus carries an average product price of $654.01, positioning it in the mid-to-premium segment of its category. Notably, the brand's average price decreased 16.6% over the observed period, suggesting a strategic shift toward more accessible price points or a changing product mix. This combination of rapidly growing revenue and declining average prices indicates Vanityfus is successfully expanding its volume footprint across major home improvement retailers.