GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026, Vanityfus demonstrates a highly concentrated retail strategy, with Home Depot accounting for 99.3% of its revenue share. The brand maintains a premium positioning with an average product price of $875.28 across tracked retailers during this period. Notably, Vanityfus experienced significant monthly revenue momentum, with one month posting an impressive 86.7% growth over the prior month. However, the brand saw an overall revenue decline of 14.4% across the full quarter, suggesting volatility in consumer demand. Average pricing also shifted downward by 13.8% over the same timeframe, indicating potential promotional activity or changes in product mix.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Vanityfus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vanityfus.
BY REVENUE
$2,220.59
Price
$1.03M
Revenue
$2,339.07
Price
$573K
Revenue
$1,774.00
Price
$403K
Revenue
$2,030.39
Price
$309K
Revenue