Vanityfus

Vanityfus Market Overview

According to in-store data from Grips Intelligence tracking Lowe's and Home Depot between January 1 and September 30, 2026, Vanityfus — a brand owned and operated by the privately held Harriet Inc. — maintained an average product price of $459.73 across the period. Distribution is heavily concentrated, with Lowe's accounting for 82.5% of year-to-date revenue versus 17.5% at Home Depot, leaving the brand's performance closely tied to a single retail partner. Momentum softened over the July-September window, as revenue fell 20.5% month-over-month and declined 13.8% across the quarter overall. Pricing followed a similar path, with the average selling price easing 10.8% month-over-month to $402.57 and dropping 10.4% over the quarter. The combination of simultaneous revenue and price erosion suggests discounting has not been sufficient to offset volume softness in the most recent quarter.