Vanityfus

Vanityfus Market Overview

According to Grips Intelligence, Vanityfus generated strong in-store performance between January 1 and June 30, 2026, across the two offline channels tracked—Lowe's and Home Depot—with overall revenue growing 82.5% during the period. Lowe's accounted for the majority of sales at a 65.2% revenue share, while Home Depot contributed the remaining 34.8%. The brand carried an average product price of $531.00 over the full period, though pricing softened toward the second quarter, with the average price falling 19.6% overall and dipping to $456.57 in its most recent month. Momentum also cooled slightly at the tail end, as revenue declined 2.3% month-over-month despite the substantial cumulative growth. Together, these Grips Intelligence datapoints point to a brand scaling rapidly across its offline retail footprint while trending toward more accessible price points.