Vanityfus

Vanityfus Market Overview

According to Grips Intelligence data covering January–February 2026, Vanityfus generates virtually all of its tracked online revenue through homedepot.com, which accounts for 99.1% of its retailer revenue share. The brand's average product price during this period stood at $886.98, though pricing trended downward with a 17.5% decline observed since December 2025. Revenue performance also showed significant softening, dropping 46.6% over the same timeframe. Despite the recent pullback in both pricing and revenue, Vanityfus maintains a focused single-retailer distribution strategy that concentrates its entire digital shelf presence on one of the largest home improvement platforms in the U.S. These trends suggest the brand may be navigating increased competitive pressure or shifting demand dynamics heading into early 2026.