GRIPS CUSTOMERS & RESEARCH PARTNERS
DeerValley, a privately held brand operated by LETTOI LLC, generated steady growth across tracked in-store retail channels between January 1 and August 31, 2026, according to Grips Intelligence data covering homedepot.com, lowes.com and Amazon. Home Depot dominates the brand's footprint with 69.3% of year-to-date revenue, followed by Lowe's at 27.3%, while Amazon accounts for just 3.4%. Revenue rose 6.4% month over month in the most recent period and 7.7% across the summer window from June through August 2026. The average product price sits at $273.37, ticking up 2.4% month over month to $273.09 even as it slipped 0.9% over the full tracked period. That combination of concentrated big-box distribution and a broad price range spanning roughly $195 to $826 points to a brand leaning on two dominant retail partners for scale.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeerValley on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DeerValley.
BY REVIEW COUNT
Across 155K ratings on 3 channels, DeerValley averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 155K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$193.99
Price
$1.13M
Revenue
$774.84
Price
$1.09M
Revenue
$575.15
Price
$779K
Revenue
$585.59
Price
$442K
Revenue
$352.35
Price
$441K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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