Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon and homedepot.com shows Universal Security Instruments — a brand owned by privately held Feit Electric — splitting its revenue almost evenly between the two retailers, with Amazon at 51.7% and homedepot.com at 48.1%. That near-even balance is unusual, leaving the brand without a single dominant channel to anchor its performance. Revenue has been under pressure, falling 39.9% over the tracked period and dropping 59.2% in a single month within the June to August window. Average selling price averaged $66.60 year to date but slipped to $56.68 in the most recent month, a 34.4% month-over-month decline and a 9.0% drop overall. The combination of steep volume declines and softening prices suggests discounting has not been enough to offset weakening offline demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Universal Security Instruments on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Universal Security Instruments.
BY REVIEW COUNT
Across 18K ratings on 2 channels, Universal Security Instruments averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$38K
Revenue
$696.00
Price
$31K
Revenue
$104.02
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO UNIVERSAL SECURITY INSTRUMENTS