Grips Intelligence in-store data tracked across homedepot.com and Amazon from January 1 to September 30, 2026 shows Universal Security Instruments generating the majority of its revenue through homedepot.com, which accounted for 58.2% of year-to-date sales. Amazon followed closely at 41.5%, indicating a fairly balanced two-channel distribution footprint rather than reliance on a single retail partner. Pricing has softened considerably, with the average price falling 37.1% over the measured period to $55.56, well below the $67.18 year-to-date average. Revenue has contracted sharply, down 64.9% across the tracked window, though the most recent month showed a 13.2% rebound versus the prior month. Taken together, the Grips Intelligence figures point to a brand navigating steep price compression while showing early signs of sequential stabilization heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 37% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Universal Security Instruments on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Universal Security Instruments.
BY REVIEW COUNT
Across 17K ratings on 2 channels, Universal Security Instruments averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.04
Price
$26K
Revenue
$44.51
Price
$19K
Revenue
$48.64
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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