GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Universal generated an average product price of $18.31 across tracked retailers between January and April 2026. Amazon dominates Universal's retail distribution, accounting for 95.6% of the brand's total revenue share, followed by Newegg at 1.8% and Lowes.com at 1.5%. During the tracked period, Universal experienced a notable 22.7% revenue growth, signaling strong upward momentum for the brand. Additionally, average pricing trended upward with a 1.4% overall increase, suggesting healthy demand and pricing power across its product portfolio. These insights, sourced from Grips Intelligence, highlight Universal's heavy reliance on Amazon as its primary sales channel across the three monitored retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 34% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 47% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Universal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Universal.
BY REVIEW COUNT
Across 1.89M ratings on 2 retailers, Universal averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 1.89M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$28.99
Price
$259K
Revenue
$39.99
Price
$204K
Revenue
$6.21
Price
$202K
Revenue
$32.98
Price
$187K
Revenue
