GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, Universal — a brand under NBCUniversal, a subsidiary of Comcast (NASDAQ: CMCSA) — maintains a concentrated two-channel footprint. Amazon accounts for the clear majority of year-to-date revenue at 70.1%, while homedepot.com contributes 28.1%, leaving the brand heavily dependent on a single dominant retail partner. The average selling price across tracked listings sits at $27.52, though recent months show softening, with the latest reading at $25.35 after a 4.5% month-over-month decline and a 2.9% drop overall. Revenue momentum has followed a similar path, falling 8.0% against the prior month and 11.0% across the July 1 to September 30, 2026 trend window. Taken together, the data points to a brand facing simultaneous pricing and volume pressure, with limited channel diversification to offset the trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Universal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Universal.
BY REVIEW COUNT
Across 13M ratings on 2 channels, Universal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.99
Price
$299K
Revenue
$69.76
Price
$158K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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