GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Universal generated the majority of its revenue through Amazon, which accounted for 83.6% of total revenue share between January and March 2026 across retailers including Amazon, Newegg, Lowes, and Home Depot. Newegg emerged as the second-largest channel at 11.8% revenue share, significantly trailing Amazon but well ahead of Lowes (2.0%) and Home Depot (1.5%). The brand's average product price stood at $21.81 during the period, though pricing saw notable upward momentum with a 16.2% overall increase across the quarter. Revenue also trended positively, growing 2.4% over the tracked period. Universal's heavy concentration on Amazon suggests a strong e-commerce dependency, with brick-and-mortar-affiliated retailers like Lowes and Home Depot contributing a combined share of just 3.5%.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Universal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Universal.
BY REVENUE
$34.82
Price
$62K
Revenue
$64.30
Price
$28K
Revenue
