GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across five major online retailers, Universal maintained an average product price of $20.73 while experiencing a notable 10.5% decline in average price over the tracked period. Amazon dominated as the brand's primary sales channel, commanding an impressive 89.2% of total revenue share, far outpacing Newegg (4.2%), Lowes.com (2.7%), Home Depot (1.9%), and Menards.com (1.8%). The brand faced significant revenue headwinds during this period, with overall revenue dropping 41.0% across the observed timeframe. Despite the challenging sales environment, Universal's widespread presence across home improvement and general e-commerce retailers underscores its broad multi-channel distribution strategy, with Amazon remaining the cornerstone of its online business.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Universal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Universal.
