GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Amazon and Ace Hardware shows LIBERTY SAFE, a privately held brand under Monomoy Capital Partners, commanding an average product price of $148.37. Distribution is heavily concentrated, with homedepot.com accounting for 79.8% of year-to-date revenue, ahead of Amazon at 15.8% and acehardware.com at 4.4%. Momentum has been strong in the most recent tracked window, with revenue up 32.7% month over month and 45.1% overall since the start of the timeseries period. That growth has come alongside pricing pressure, as the average selling price slipped 2.7% month over month to $182.61 and fell 17.7% across the period. The combination of rising volume and softening price points suggests LIBERTY SAFE is trading margin for share, particularly within its dominant Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVIEW COUNT
Across 6.7K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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