GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Liberty Safe saw strong momentum across offline retail channels from January 1 to June 30, 2026, with overall revenue growing 50.5% over the period as tracked at Home Depot, Amazon, and Ace Hardware. Home Depot dominated the brand's distribution, accounting for 78.9% of revenue share, while Amazon contributed 16.1% and Ace Hardware rounded out the mix at 5.0%. The brand's average product price rose sharply, climbing 152.2% over the period to reach $221.74 by the most recent month. Notably, revenue accelerated by 80.5% versus the prior month, underscoring a steep upward trajectory heading into mid-2026. These figures highlight Liberty Safe's expanding in-store footprint and rising price positioning across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 152% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVENUE
LIBERTY SAFE sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 6.9K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
