GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Amazon, and Ace Hardware shows Liberty Safe generating an average product price of $151.93 between January 1 and September 30, 2026. Distribution is heavily concentrated, with homedepot.com accounting for 78.7% of year-to-date revenue, far ahead of Amazon at 15.0% and acehardware.com at 6.3%. Momentum has softened over the measured period, as overall revenue declined 16.0% and the most recent month fell 36.9% against the prior month. Pricing has compressed even faster, with the average selling price down 46.6% overall and reaching $99.76 in the latest month, a 45.3% month-over-month drop. The combination of single-channel dependency and steep price erosion suggests promotional pressure is reshaping Liberty Safe's revenue mix heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 47% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVENUE
LIBERTY SAFE sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 6.7K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
