GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through August 31, 2026 across Menards, The Home Depot, and Amazon, TruePower maintains a highly concentrated channel footprint. Menards accounts for 80.2% of year-to-date revenue, leaving Home Depot at 10.3% and Amazon at 9.5%, a distribution that makes the brand's performance unusually dependent on a single retail partner. Revenue momentum has been positive, rising 8.6% month over month in the most recent period and 12.5% across the June–August timeseries window. Pricing, however, has moved in the opposite direction, with the average selling price falling 14.1% over the same stretch to $24.67, below the $27.89 year-to-date average. That combination of volume-led growth and price compression is the clearest strategic signal in the dataset and warrants close monitoring in subsequent reporting periods.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for TruePower.
BY REVENUE
TruePower sells 20% online and 80% offline. Online runs through 2 channels; offline through 1. Online share has moved from 16% in Apr to 27% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 10K ratings on 3 channels, TruePower averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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