GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across menards.com, homedepot.com, and Amazon, TruePower's sales remain heavily concentrated in a single retail channel. Menards accounts for 78.4% of year-to-date revenue, dwarfing Home Depot at 11.3% and Amazon at 10.2%, leaving the brand's performance closely tied to one partner. The average product price sits at $27.42, with the most recent month reaching $27.83 after a 13.2% month-over-month increase and an 11.8% rise over the tracked period. That pricing strength has not translated into top-line growth, as revenue fell 8.9% across the period and dropped 15.9% in the latest month alone. The combination of rising prices and declining revenue suggests softening unit demand that will be worth monitoring in upcoming Grips Intelligence readings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for TruePower.
BY REVENUE
TruePower sells 23% online and 77% offline. Online runs through 2 channels; offline through 1. Online share has moved from 17% in May to 24% in Sep.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 10K ratings on 3 channels, TruePower averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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