GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, Thule (STO: THULE) generated 43.0% overall revenue growth across tracked channels between January 1 and June 30, 2026, with the most recent month rising 12.4% versus the prior period. Reflecting healthy demand, Thule Group AB's stock traded at 243.20 SEK with a market cap of 26.33 billion SEK. Amazon dominated the in-store sales mix at an 88.2% revenue share, while Best Buy accounted for the remaining 11.8%. The brand's average product price climbed 15.3% over the period to reach $193.41 in the latest month, underscoring a premium positioning at a $176.64 blended average price point. Top-selling items skewed toward high-ticket products, led by the Thule Motion 3 Rooftop Box at a $1,198.76 average price and the Urban Glide 3 Double Stroller at $999.95.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 205K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$871.07
Price
$736K
Revenue
$999.95
Price
$442K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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