GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Thule maintains a strong retail presence with an average product price of $182.30. Amazon dominates Thule's revenue distribution, accounting for 89.9% of total revenue share, while Best Buy captures the remaining 10.1%. The brand's premium positioning is evident in its top-selling products on Amazon, with items like the Thule Motion 3 Rooftop Box priced at $1,192.31 and the Thule Urban Glide 3 Stroller at $877.30. Thule's average price saw a 6.7% month-over-month increase in the most recent period, signaling a shift toward higher-value product sales. Overall, the brand's revenue remained relatively stable with only a marginal 0.4% decline over the tracked period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
Thule sells 90% online and 10% offline. Online runs through 1 retailer; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 233K ratings on 2 retailers, Thule averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 233K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$877.30
Price
$830K
Revenue
