GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon and Best Buy, Thule — operated directly by Sweden's Thule Group AB (Nasdaq Stockholm: THULE) — commands an average product price of $175.24. Amazon dominates the brand's tracked footprint with 92.2% of revenue share, leaving Best Buy with just 7.8%. Momentum turned positive in the most recent period, with revenue climbing 13.7% month over month, though overall revenue remains down 1.3% across the tracked window. Pricing tells a similar story of near-term stabilization against longer-term softening: the latest average price of $165.76 rose 1.8% month over month but sits 10.1% below where it started. Premium items such as the Motion 3 rooftop box ($1,165.05) and the Urban Glide 3 double stroller ($939.75) anchor the high end of the assortment on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 189K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 189K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$939.75
Price
$660K
Revenue
$243.38
Price
$531K
Revenue
$726.58
Price
$222K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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