GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thule generated the majority of its revenue through Amazon, which accounted for 90.2% of total revenue share between January and May 2026 across Amazon and Best Buy. The brand's average product price stood at $182.74, while its top-listed products on Amazon ranged significantly higher, with items like the Thule Motion 3 Rooftop Box priced at $1,192.31. Thule experienced strong momentum during the tracked period, with overall revenue growing 36.0% and average price increasing 28.8%. Best Buy contributed a modest 9.8% of Thule's revenue share, indicating a highly concentrated retail distribution strategy. These insights suggest Thule is scaling effectively through its dominant Amazon channel while maintaining a premium pricing position.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
Thule sells 90% online and 10% offline. Online runs through 1 retailer; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 286K ratings on 2 retailers, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 286K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$871.12
Price
$989K
Revenue
