GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, Thule — the flagship brand of Malmö-based Thule Group AB (Nasdaq Stockholm: THULE) — carries an average product price of $176.68. Channel concentration is pronounced, with Amazon accounting for 88.8% of year-to-date revenue and Best Buy contributing the remaining 11.1%. Momentum softened over the June–August window, as revenue declined 13.1% overall and fell 12.7% in the most recent month measured. Average selling price followed a similar path, easing 16.8% across the period to $157.40, a 12.3% month-over-month drop that suggests a shift in mix toward lower-priced items. That contrast is notable given that the brand's best-performing listings skew premium, topping out above $1,000.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 203K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 203K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$999.95
Price
$642K
Revenue
$862.59
Price
$351K
Revenue
$749.95
Price
$202K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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