GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Thule posted an average product price of $198.64 across its online retail presence. Amazon dominates Thule's digital shelf, commanding a 91.4% revenue share compared to Best Buy's 8.6%. The brand experienced a notable revenue decline of 51.8% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Thule's average price also trended downward by 10.2% during the same window, suggesting increased promotional activity or a mix shift toward lower-priced items. These trends point to a challenging start to 2026 for Thule's online retail performance and warrant close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 52% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
$878.71
Price
$410K
Revenue
