GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thule generated an average product price of $187.28 across tracked retailers between January and March 2026. Amazon dominated Thule's retail distribution, capturing 90.3% of revenue share, while Best Buy accounted for the remaining 9.7%. The brand experienced a notable 49.2% revenue decline over the tracked quarter, accompanied by a 19.1% decrease in average product price. Thule's highest-priced offerings on Amazon, such as rooftop cargo boxes and all-terrain strollers, commanded prices above $700, while its Best Buy assortment centered around more accessible price points under $100. These trends suggest a shifting product mix and potential promotional activity during Q1 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
$875.88
Price
$638K
Revenue
