GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and September 30, 2026, SwissGear's sales remain heavily concentrated in a single channel. Amazon accounted for 97.7% of year-to-date revenue, leaving Best Buy with just 1.8% and underscoring minimal diversification. Momentum has weakened notably, with revenue falling 27.4% month-over-month and declining 47.6% across the tracked period. Pricing has softened in parallel, as the average price slipped 7.8% month-over-month to $119.70 and is down 15.3% overall. That figure now sits below the brand's $131.55 average product price for the period, suggesting discounting pressure rather than premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SwissGear on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SwissGear.
BY REVIEW COUNT
Across 5.8M ratings on 2 channels, SwissGear averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 5.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$151.02
Price
$1.05M
Revenue
$155.25
Price
$750K
Revenue
$125.38
Price
$565K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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