GRIPS CUSTOMERS & RESEARCH PARTNERS
SwissGear, a trademark within the privately held Victorinox and Wenger family, shows a heavily concentrated retail footprint in Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026. Amazon accounts for 94.9% of year-to-date revenue, leaving Best Buy with just 4.1%, an unusually lopsided split that leaves the brand exposed to shifts on a single platform. Average product price sits at $141.13, though pricing has softened, slipping 3.2% overall and 5.1% month-over-month to $138.57. Revenue has followed a similar path, declining 8.9% across the tracked period and dropping 26.0% in the most recent month. Top-selling items cluster in the $92 to $160 range, suggesting the brand's momentum is tied to mid-priced rather than premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SwissGear on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SwissGear.
BY REVIEW COUNT
Across 5.4M ratings on 2 channels, SwissGear averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 5.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$160.00
Price
$1.24M
Revenue
$160.00
Price
$854K
Revenue
$160.00
Price
$439K
Revenue
$130.00
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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