Monogram

Monogram Market Overview

According to Grips Intelligence in-store data, Monogram — the luxury appliance brand whose ultimate parent Haier Smart Home is publicly traded (HKG: 6690) — recorded an average product price of $1,757.37 across its offerings for the January 1 to June 30, 2026 period, with sales tracked overwhelmingly through a single retail channel. GE Appliances, which manufactures Monogram, is owned by the multinational company Haier and produces appliances under several brands including Monogram. Best Buy dominated the brand's revenue mix, capturing a 99.6% share of tracked sales during the reporting window. The second-quarter trend (April 1 to June 30, 2026) proved challenging, with revenue falling 51.0% versus the prior month and dropping 65.5% across the broader period. Average selling prices also softened materially, declining 55.6% month-over-month to $654.70 and 70.6% over the full stretch, signaling notable pricing pressure within Monogram's in-store performance.