SurfaceMaxx

SurfaceMaxx Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 across the two retail channels tracked — Lowes.com and AceHardware.com — shows SurfaceMaxx concentrating the overwhelming majority of its sales at a single retailer. Lowe's accounted for 81.6% of year-to-date revenue, leaving Ace Hardware with the remaining 18.4%, a dependency that leaves the brand exposed to shelf and assortment decisions at one account. Revenue momentum has weakened over the June–August window, falling 32.1% across the period and declining a further 6.7% in the most recent month. Average selling price sat at $35.63 for the year to date and $34.79 in the latest month, up 3.1% month over month but still 3.8% below where it started the quarter. That combination of softening revenue against broadly flat pricing suggests volume, rather than discounting, is driving the decline, per Grips Intelligence.