GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store sales data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Menards, Home Depot and Ace Hardware, Woodland Tools' brick-and-mortar footprint is heavily concentrated at a single retailer. Lowe's alone accounts for 54.5% of year-to-date revenue, with Menards contributing 33.7%, leaving Home Depot (8.6%) and Ace Hardware (3.2%) as comparatively minor contributors. Average product price sits at $23.65 for the period, though pricing has trended upward by 11.0%, reaching $27.73 in the most recent month tracked. Revenue momentum has been uneven: the latest month grew 8.8% sequentially, yet overall revenue is down 14.1% across the summer window from June through August. The combination of rising average prices and softer overall revenue suggests unit volumes, rather than pricing, are the pressure point for the brand's offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woodland Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodland Tools.
BY REVENUE
Woodland Tools sells 14% online and 86% offline. Online runs through 2 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 6.2K ratings on 4 channels, Woodland Tools averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 6.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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