DK2

DK2 Market Overview

DK2, a brand of the privately held Marlon Recreational Products Ltd., generated in-store sales across two tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence data. Lowe's accounted for the larger share of brick-and-mortar revenue at 58.7%, with Home Depot contributing the remaining 41.3%. The brand's average product price sat at $1,324.48 over the period, though monthly pricing proved volatile, with the latest month climbing 14.8% to $1,230.15 even as average prices slipped 2.7% across the timeseries window. Revenue followed a similar pattern, rising 5.7% month over month while finishing 1.4% below where it started the June-to-August stretch. The comparatively high price point suggests DK2's offline performance hinges on a relatively small number of high-ticket transactions, making channel mix at Lowe's and Home Depot a key lever for growth.