GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to June 30, 2026, DK2's revenue fell 32.9% over the period, with a sharp 44.6% month-over-month drop in the most recent month. DK2 is specialized in the sales and maintenance of 5 main product categories: Snowplows, Trailers, Winches, Auto Accessories and Outdoor Power Equipment, and Grips data shows revenue was split 55% to lowes.com and 45% to homedepot.com. The average product price came in at $1,467.73, though pricing softened notably, declining 19.7% across the period and 8.5% month-over-month. This price erosion, paired with the double-digit revenue decline, points to meaningful pressure on the brand's offline performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DK2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DK2.
BY REVIEW COUNT
Across 23K ratings on 2 channels, DK2 averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,394.73
Price
$714K
Revenue
$3,080.73
Price
$342K
Revenue
$1,678.93
Price
$329K
Revenue
$2,782.37
Price
$326K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis