GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DK2 generated revenue across two major home improvement retailers — Lowes.com and HomeDepot.com — between January and May 2026, with Lowe's commanding 53.4% of revenue share compared to Home Depot's 46.6%. The brand's average product price stood at $1,520.89, reflecting a 6.0% decline over the tracked period. Notably, DK2 experienced impressive revenue momentum, with a 138.5% overall revenue increase during the March to May 2026 timeframe, including a 20.9% month-over-month gain in the most recent period. Despite this strong sales growth, average prices trended downward with a 12.0% month-over-month decrease, suggesting aggressive promotional activity or a shift in product mix toward lower-priced items. DK2's near-even retail split and accelerating revenue trajectory position it as a brand gaining significant traction in the competitive outdoor power equipment space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 138% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DK2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for DK2.
BY REVIEW COUNT
Across 20K ratings on 2 retailers, DK2 averages 3.8★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
3.8
/ 5
From 20K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,324.72
Price
$389K
Revenue
$2,184.52
Price
$330K
Revenue