GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Pro Mix, a brand of the privately held Premier Tech group, from January 1 to August 31, 2026 across acehardware.com, lowes.com, and Amazon. Distribution is concentrated in two retailers, with acehardware.com capturing 54.3% of year-to-date revenue and lowes.com 42.8%, leaving Amazon a marginal 2.9% share. The average product price across the tracked period sits at $19.93, though pricing has softened materially in recent months. Average selling price fell 25.5% over the June–August window to $14.32, including a 14.8% month-over-month decline in the most recent period. That discounting has not offset volume pressure, as revenue declined 53.9% across the same summer stretch and 30.2% month over month, pointing to a pronounced post-spring seasonal drop-off.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pro Mix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pro Mix.
BY REVENUE
Pro Mix sells 22% online and 78% offline. Online runs through 2 channels; offline through 2. Online share has moved from 32% in Apr to 7% in Aug.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 5.1K ratings on 3 channels, Pro Mix averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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