GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Pro Mix, a brand of the privately held Premier Tech, across Ace Hardware, Lowe's and Amazon from January 1 to September 30, 2026. Ace Hardware accounted for 54.7% of year-to-date revenue, with Lowe's close behind at 43.3% and Amazon contributing a marginal 2.1%. Revenue has been under clear pressure, falling 38.4% over the tracked period and declining a further 11.8% month-over-month in the most recent reading. Pricing has softened alongside volume, with the average price down 13.8% to $14.49 in the latest month against a $19.51 year-to-date average. The combination of a shrinking top line, a heavy two-retailer concentration and eroding price points suggests limited pricing power heading into the next buying cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Pro Mix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pro Mix.
BY REVENUE
Pro Mix sells 19% online and 81% offline. Online runs through 2 channels; offline through 2. Online share has moved from 27% in May to 6% in Sep.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 4.53K ratings on 3 channels, Pro Mix averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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