GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Pro Mix generated the majority of its offline/in-store revenue through acehardware.com, which accounted for a 56.2% share of sales year-to-date, followed by lowes.com at 40.8% and Amazon at just 3.0%. Across the full data period spanning January 1 to June 30, 2026, and tracking the acehardware.com, lowes.com, and Amazon channels, the brand carried an average product price of $22.20. During the most recent quarter (April 1 to June 30, 2026), revenue declined 32.8% versus the prior month, contributing to an overall 32.4% drop. Average selling price also softened notably, falling to $19.23 in the latest month—an 18.9% month-over-month decrease and a 15.4% decline overall. Together, these figures point to simultaneous pressure on both volume and pricing for Pro Mix heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pro Mix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pro Mix.
BY REVENUE
Pro Mix sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 4.64K ratings on 3 channels, Pro Mix averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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