GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sterling recorded an average product price of $423.84 across three major home improvement retailers—Menards, Home Depot, and Lowes—during Q1 2026 (January 1 to March 31, 2026). Menards dominated Sterling's revenue share at 59.8%, significantly outpacing Home Depot at 20.4% and Lowes at 19.1%. Notably, Sterling experienced a 20.8% decline in overall revenue during the tracked period, signaling a challenging quarter for the brand. Average pricing also trended downward, dropping 9.2% over the same timeframe, which may reflect promotional activity or shifting product mix. These trends suggest Sterling faces increasing competitive pressure in the home improvement retail landscape heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Sterling.