GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sterling generated the majority of its revenue through menards.com, which accounted for 62.8% of total revenue share from January to April 2026, followed by homedepot.com at 18.3% and lowes.com at 18.0%. During this period, Sterling's average product price stood at $409.39, though pricing showed a notable downward trend with an overall 8.7% decrease in average price. Revenue also experienced a slight decline of 1.4% over the tracked period across these three major home improvement retailers. Menards' dominance in Sterling's revenue distribution highlights a significant retailer concentration, with the remaining share nearly evenly split between Home Depot and Lowe's. These insights, powered by Grips Intelligence, underscore shifting pricing dynamics and retailer dependency trends worth monitoring for Sterling in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Sterling.
BY REVENUE
Sterling sells 22% online and 78% offline. Online runs through 3 retailers; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 452K ratings on 4 retailers, Sterling averages 4.2★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.2
/ 5
From 452K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$15.24
Price
$200K
Revenue
$132.84
Price
$109K
Revenue
$139.99
Price
$109K
Revenue
