GRIPS CUSTOMERS & RESEARCH PARTNERS
Sterling, a brand of privately held Kohler Co., generated the majority of its offline retail revenue through Menards, according to Grips Intelligence data covering January 1 to June 30, 2026 across in-store channels including Menards, Lowe's, Home Depot, and Amazon. Sterling came into the Kohler fold in 1984, providing a full line of mid-priced plumbing products. Grips Intelligence data shows menards.com accounted for 58.8% of year-to-date revenue share, far ahead of lowes.com at 20.5% and homedepot.com at 18.0%, while Amazon trailed with just 2.3%. During the April 1 to June 30 timeseries window, Sterling's revenue declined 8.0% overall, with the most recent month down 2.6% versus the prior period. The brand's average product price of $275.19 also softened, falling 9.4% overall to $246.91 in the latest month, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sterling.
BY REVENUE
Sterling sells 22% online and 78% offline. Online runs through 3 channels; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 586K ratings on 4 channels, Sterling averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 586K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,377.59
Price
$455K
Revenue
$1,979.89
Price
$253K
Revenue
$1,034.14
Price
$177K
Revenue
$1,284.64
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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