GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's and Home Depot from January 1 to September 30, 2026, Sterling's average product price stands at $355.99. Menards is the brand's dominant outlet, accounting for 54.4% of year-to-date revenue, ahead of Lowe's at 25.6% and Home Depot at 18.6%. Revenue grew 5.7% over the July–September window, though momentum cooled slightly with a 1.1% month-over-month dip in the most recent period. Pricing has trended downward over the same stretch, with the average price falling 5.3% overall and dropping 9.9% month over month to $315.44. The combination of softening average prices and a heavy concentration in a single retail channel is the key dynamic to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sterling.
BY REVENUE
Sterling sells 24% online and 76% offline. Online runs through 3 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 354K ratings on 3 channels, Sterling averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 354K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,764.58
Price
$318K
Revenue
$1,395.52
Price
$299K
Revenue
$1,993.88
Price
$253K
Revenue
$867.00
Price
$188K
Revenue
$1,350.25
Price
$174K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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